In 2024 I undertook the Advertising Council of Australia’s AWARD School.
After 12 weeks of immersive, industry-based learning I came out with a Top Ten portfolio and three of my pieces displayed on The Wall at graduation night.
I learned a lot, not least of which was to never stand in the front row of group photos, on pains of looking like a giant.
Check out my folio, in full, below.
Featured on The Wall
Out of Home: Iron Clad - Legacy Pan (Featured on The Wall)
A cast-iron, non-stick pan with a ‘three generation guarantee’. This concept felt like a breakthrough moment for me in connecting idea with execution.
Print Campaign: Removery.com - Tattoo Removal
The proposition was ‘nothing is permanent’. I wanted a campaign that was simple, non-judgmental and funny.
TV Spot: Ancestry DNA.com
The proposition was “Find the real you”.
Featured on The Wall
Radio Spot: RSPCA - Safe Pet Guide (Featured on The Wall)
This is basically a comedy sketch. It was a joy to write and I was really happy it got featured on The Wall.
Social: LIFX - Digitally Controlled Lighting
Proposition: “Control Your Mood”
Social: Bumble - Online Dating
Bumble’s selling point is ‘online dating that empowers women with every connection’. This campaign focused on doing that in a light and attention-grabbing manner.
Direct: Tesla - Model 3
The key to this direct campaign was the target market - drivers who are skeptical about electric vehicles. This campaign leans into targeting that group that in a PR ready way.
PR: Flavedo and Albedo - Plastic Free Makeup
Billions of items of plastic waste end up in the ocean every year. I really wanted to make people think about the choices they make by highlighting that there IS a choice.
Featured on The Wall
Integrated: Exceptional Alien - Curated Travel Playbooks
I’m thrilled that this integrated campaign made The Wall, and I’m grateful to my tutors for pushing me to make this idea punchier and keep me on brief.
Commercial Creativity: National Plan to End Violence Against Women and Children
Coming up with a commercial creativity response to for this client felt like the more challenging of the two options. I’m proud of this idea and how it engages with that challenge in an interesting way.